Glossary of Metrics

Cohorts

Cohorts

Logo Retention 6M/12M

The percentage of customers retained over six or twelve months, based on the number of customer accounts (logos). It indicates customer loyalty and satisfaction over these respective periods.

If a company starts with 100 customer accounts and retains 85 after six months, the 6-month logo retention is 85%. If it retains 70 accounts after one year, the 12-month logo retention is 70%.

Cohorts

Logo Retention 6M/12M

The percentage of customers retained over six or twelve months, based on the number of customer accounts (logos). It indicates customer loyalty and satisfaction over these respective periods.

If a company starts with 100 customer accounts and retains 85 after six months, the 6-month logo retention is 85%. If it retains 70 accounts after one year, the 12-month logo retention is 70%.

Cohorts

Logo Retention 6M/12M

The percentage of customers retained over six or twelve months, based on the number of customer accounts (logos). It indicates customer loyalty and satisfaction over these respective periods.

If a company starts with 100 customer accounts and retains 85 after six months, the 6-month logo retention is 85%. If it retains 70 accounts after one year, the 12-month logo retention is 70%.

Cohorts

LTV 6M/12M

Lifetime Value over six or twelve months, representing the total revenue expected from a customer during those respective periods. It’s used to assess customer profitability over shorter (6 months) or longer (12 months) timeframes.

A customer who generates $500 in revenue over 6 months would have an LTV 6M of $500, while a customer with $1,200 in revenue over a year would have an LTV 12M of $1,200.

Cohorts

LTV 6M/12M

Lifetime Value over six or twelve months, representing the total revenue expected from a customer during those respective periods. It’s used to assess customer profitability over shorter (6 months) or longer (12 months) timeframes.

A customer who generates $500 in revenue over 6 months would have an LTV 6M of $500, while a customer with $1,200 in revenue over a year would have an LTV 12M of $1,200.

Cohorts

LTV 6M/12M

Lifetime Value over six or twelve months, representing the total revenue expected from a customer during those respective periods. It’s used to assess customer profitability over shorter (6 months) or longer (12 months) timeframes.

A customer who generates $500 in revenue over 6 months would have an LTV 6M of $500, while a customer with $1,200 in revenue over a year would have an LTV 12M of $1,200.

Cohorts

Revenue Retention 6M/12M

The percentage of revenue retained from existing customers over six or twelve months. It shows the company’s ability to maintain revenue from its customer base over these respective periods.

If a company generates $1 million in revenue from existing customers and retains $900,000 after six months, the 6-month revenue retention is 90%. If $800,000 is retained after one year, the 12-month revenue retention is 80%.

Cohorts

Revenue Retention 6M/12M

The percentage of revenue retained from existing customers over six or twelve months. It shows the company’s ability to maintain revenue from its customer base over these respective periods.

If a company generates $1 million in revenue from existing customers and retains $900,000 after six months, the 6-month revenue retention is 90%. If $800,000 is retained after one year, the 12-month revenue retention is 80%.

Cohorts

Revenue Retention 6M/12M

The percentage of revenue retained from existing customers over six or twelve months. It shows the company’s ability to maintain revenue from its customer base over these respective periods.

If a company generates $1 million in revenue from existing customers and retains $900,000 after six months, the 6-month revenue retention is 90%. If $800,000 is retained after one year, the 12-month revenue retention is 80%.

Concentration

Concentration

Average to Median Revenue

Identifies whether the revenue distribution is balanced or disproportionately influenced by a few large values. A ratio close to 1 implies relatively equal distribution.

If a dataset consisted of [1,2,99], then the average to median ratio would be 34 / 2 = 17. If a dataset consisted of [10,10,10], then the average to median ratio would be 10 / 10 = 1.

Concentration

Average to Median Revenue

Identifies whether the revenue distribution is balanced or disproportionately influenced by a few large values. A ratio close to 1 implies relatively equal distribution.

If a dataset consisted of [1,2,99], then the average to median ratio would be 34 / 2 = 17. If a dataset consisted of [10,10,10], then the average to median ratio would be 10 / 10 = 1.

Concentration

Average to Median Revenue

Identifies whether the revenue distribution is balanced or disproportionately influenced by a few large values. A ratio close to 1 implies relatively equal distribution.

If a dataset consisted of [1,2,99], then the average to median ratio would be 34 / 2 = 17. If a dataset consisted of [10,10,10], then the average to median ratio would be 10 / 10 = 1.

Concentration

GINI Coefficient

A measure of revenue concentration, ranging from 0 to 1.

A Gini coefficient of 0 means every customer generates equal revenue, while a Gini coefficient of 1 means one customer generated all revenue.

Concentration

GINI Coefficient

A measure of revenue concentration, ranging from 0 to 1.

A Gini coefficient of 0 means every customer generates equal revenue, while a Gini coefficient of 1 means one customer generated all revenue.

Concentration

GINI Coefficient

A measure of revenue concentration, ranging from 0 to 1.

A Gini coefficient of 0 means every customer generates equal revenue, while a Gini coefficient of 1 means one customer generated all revenue.

Concentration

IRR (Internal Rate of Return)

A metric used to estimate the profitability of potential investments. It is the discount rate that makes the net present value (NPV) of cash flows from an investment equal to zero.

If an investment of $100,000 generates annual cash flows of $30,000 for 5 years, and the IRR is calculated to be 15%, this means the investment is expected to yield an annual return of 15%, making the NPV of the investment zero at that rate.

Concentration

IRR (Internal Rate of Return)

A metric used to estimate the profitability of potential investments. It is the discount rate that makes the net present value (NPV) of cash flows from an investment equal to zero.

If an investment of $100,000 generates annual cash flows of $30,000 for 5 years, and the IRR is calculated to be 15%, this means the investment is expected to yield an annual return of 15%, making the NPV of the investment zero at that rate.

Concentration

IRR (Internal Rate of Return)

A metric used to estimate the profitability of potential investments. It is the discount rate that makes the net present value (NPV) of cash flows from an investment equal to zero.

If an investment of $100,000 generates annual cash flows of $30,000 for 5 years, and the IRR is calculated to be 15%, this means the investment is expected to yield an annual return of 15%, making the NPV of the investment zero at that rate.

Concentration

Revenue Share of Top 10 Users

Identifies how much of a company’s revenue is concentrated in its most valuable customers to highlight dependence on a small customer base and potential risks if these customers are lost.

The revenue share of the top 10 is 40% for a company with $1M revenue from 100 customers sorted from most revenue to least where the top 10 customers contributed $400k total revenue. This indicates high concentration.

Concentration

Revenue Share of Top 10 Users

Identifies how much of a company’s revenue is concentrated in its most valuable customers to highlight dependence on a small customer base and potential risks if these customers are lost.

The revenue share of the top 10 is 40% for a company with $1M revenue from 100 customers sorted from most revenue to least where the top 10 customers contributed $400k total revenue. This indicates high concentration.

Concentration

Revenue Share of Top 10 Users

Identifies how much of a company’s revenue is concentrated in its most valuable customers to highlight dependence on a small customer base and potential risks if these customers are lost.

The revenue share of the top 10 is 40% for a company with $1M revenue from 100 customers sorted from most revenue to least where the top 10 customers contributed $400k total revenue. This indicates high concentration.

Concentration

Revenue Share of Top 20%

Identifies how much of a company’s revenue is concentrated in its most valuable customers to highlight dependence on a small customer base and potential risks if these customers are lost.

The revenue share of the top 20% is 80% for a company with $1M revenue from 10k customers sorted from most revenue to least where the top 2k customers contributed $800k total revenue. This indicates high concentration.

Concentration

Revenue Share of Top 20%

Identifies how much of a company’s revenue is concentrated in its most valuable customers to highlight dependence on a small customer base and potential risks if these customers are lost.

The revenue share of the top 20% is 80% for a company with $1M revenue from 10k customers sorted from most revenue to least where the top 2k customers contributed $800k total revenue. This indicates high concentration.

Concentration

Revenue Share of Top 20%

Identifies how much of a company’s revenue is concentrated in its most valuable customers to highlight dependence on a small customer base and potential risks if these customers are lost.

The revenue share of the top 20% is 80% for a company with $1M revenue from 10k customers sorted from most revenue to least where the top 2k customers contributed $800k total revenue. This indicates high concentration.

Financials

Financials

Annualized Revenue

Revenue projected for a full year based on current or partial-year data. It helps in forecasting and comparing financial performance.

If a company generates $500,000 in a month, its annualized revenue would be $6 million ($500,000 x 12).

Financials

Annualized Revenue

Revenue projected for a full year based on current or partial-year data. It helps in forecasting and comparing financial performance.

If a company generates $500,000 in a month, its annualized revenue would be $6 million ($500,000 x 12).

Financials

Annualized Revenue

Revenue projected for a full year based on current or partial-year data. It helps in forecasting and comparing financial performance.

If a company generates $500,000 in a month, its annualized revenue would be $6 million ($500,000 x 12).

Financials

Annualized Revenue Rolling Quarter

Similar to annualized revenue but calculated on a rolling quarterly basis, instead of using only the latest period, to provide a smooth view of profitability trends.

Financials

Annualized Revenue Rolling Quarter

Similar to annualized revenue but calculated on a rolling quarterly basis, instead of using only the latest period, to provide a smooth view of profitability trends.

Financials

Annualized Revenue Rolling Quarter

Similar to annualized revenue but calculated on a rolling quarterly basis, instead of using only the latest period, to provide a smooth view of profitability trends.

Financials

Burn Multiple

A metric used to assess how efficiently a startup or company is using its cash to generate revenue growth.

A burn multiple of 2.0x means every 2 dollars expensed leads to one dollar in new revenue.

Financials

Burn Multiple

A metric used to assess how efficiently a startup or company is using its cash to generate revenue growth.

A burn multiple of 2.0x means every 2 dollars expensed leads to one dollar in new revenue.

Financials

Burn Multiple

A metric used to assess how efficiently a startup or company is using its cash to generate revenue growth.

A burn multiple of 2.0x means every 2 dollars expensed leads to one dollar in new revenue.

Financials

COGS (Cost of Goods Sold)

The direct costs of producing goods or services sold by a company, including materials and labor.

If a company incurs $300,000 in costs to produce $1 million in sales, the COGS is $300,000.

Financials

COGS (Cost of Goods Sold)

The direct costs of producing goods or services sold by a company, including materials and labor.

If a company incurs $300,000 in costs to produce $1 million in sales, the COGS is $300,000.

Financials

COGS (Cost of Goods Sold)

The direct costs of producing goods or services sold by a company, including materials and labor.

If a company incurs $300,000 in costs to produce $1 million in sales, the COGS is $300,000.

Financials

Gross Margin

The percentage of revenue remaining after deducting the cost of goods sold (COGS). It measures production efficiency and profitability.

A gross margin of 40% means the company retains $0.40 for every $1 of revenue after covering production costs.

Financials

Gross Margin

The percentage of revenue remaining after deducting the cost of goods sold (COGS). It measures production efficiency and profitability.

A gross margin of 40% means the company retains $0.40 for every $1 of revenue after covering production costs.

Financials

Gross Margin

The percentage of revenue remaining after deducting the cost of goods sold (COGS). It measures production efficiency and profitability.

A gross margin of 40% means the company retains $0.40 for every $1 of revenue after covering production costs.

Financials

Gross Margin (Latest Quarter)

The percentage of revenue that remains after covering all costs of goods sold, indicating how efficiently a company is producing or delivering its products or services relative to its revenue.

A gross margin of 40% means the company retains 40 cents for every $1 of income, after accounting for the costs of goods sold.

Financials

Gross Margin (Latest Quarter)

The percentage of revenue that remains after covering all costs of goods sold, indicating how efficiently a company is producing or delivering its products or services relative to its revenue.

A gross margin of 40% means the company retains 40 cents for every $1 of income, after accounting for the costs of goods sold.

Financials

Gross Margin (Latest Quarter)

The percentage of revenue that remains after covering all costs of goods sold, indicating how efficiently a company is producing or delivering its products or services relative to its revenue.

A gross margin of 40% means the company retains 40 cents for every $1 of income, after accounting for the costs of goods sold.

Financials

Gross Margin (Rolling Quarter)

Similar to gross margin but calculated on a rolling quarterly basis to provide a smooth view of profitability trends.

A rolling quarterly gross margin of 38% indicates the company consistently retains 38% of revenue after COGS over the last quarter.

Financials

Gross Margin (Rolling Quarter)

Similar to gross margin but calculated on a rolling quarterly basis to provide a smooth view of profitability trends.

A rolling quarterly gross margin of 38% indicates the company consistently retains 38% of revenue after COGS over the last quarter.

Financials

Gross Margin (Rolling Quarter)

Similar to gross margin but calculated on a rolling quarterly basis to provide a smooth view of profitability trends.

A rolling quarterly gross margin of 38% indicates the company consistently retains 38% of revenue after COGS over the last quarter.

Financials

Magic Number

A financial metric that evaluates how efficiently a company can grow its revenue relative to its sales and marketing expenses.

A magic number > 1 indicates efficient growth, while a magic number < 1 suggests inefficient growth (company spending more on acquisition than its gain).

Financials

Magic Number

A financial metric that evaluates how efficiently a company can grow its revenue relative to its sales and marketing expenses.

A magic number > 1 indicates efficient growth, while a magic number < 1 suggests inefficient growth (company spending more on acquisition than its gain).

Financials

Magic Number

A financial metric that evaluates how efficiently a company can grow its revenue relative to its sales and marketing expenses.

A magic number > 1 indicates efficient growth, while a magic number < 1 suggests inefficient growth (company spending more on acquisition than its gain).

Financials

Operating Income

The profit a company makes from its core business operations, calculated as revenue minus operating expenses.

If a company generates $5 million in revenue and incurs $3 million in operating expenses, the operating income is $2 million.

Financials

Operating Income

The profit a company makes from its core business operations, calculated as revenue minus operating expenses.

If a company generates $5 million in revenue and incurs $3 million in operating expenses, the operating income is $2 million.

Financials

Operating Income

The profit a company makes from its core business operations, calculated as revenue minus operating expenses.

If a company generates $5 million in revenue and incurs $3 million in operating expenses, the operating income is $2 million.

Financials

Operating Margin

The percentage of revenue left after paying for variable costs of production, showing the efficiency of operations.

If a company has $1 million in revenue and $800,000 in operating costs, the operating margin is 20%.

Financials

Operating Margin

The percentage of revenue left after paying for variable costs of production, showing the efficiency of operations.

If a company has $1 million in revenue and $800,000 in operating costs, the operating margin is 20%.

Financials

Operating Margin

The percentage of revenue left after paying for variable costs of production, showing the efficiency of operations.

If a company has $1 million in revenue and $800,000 in operating costs, the operating margin is 20%.

Financials

Operating Margin (Latest Quarter)

The percentage of revenue that remains after covering all operating expenses, showing how efficiently a company is generating profit from its core business operations.

An operating margin of -200% means the company is expensing $2 for every $1 of income.

Financials

Operating Margin (Latest Quarter)

The percentage of revenue that remains after covering all operating expenses, showing how efficiently a company is generating profit from its core business operations.

An operating margin of -200% means the company is expensing $2 for every $1 of income.

Financials

Operating Margin (Latest Quarter)

The percentage of revenue that remains after covering all operating expenses, showing how efficiently a company is generating profit from its core business operations.

An operating margin of -200% means the company is expensing $2 for every $1 of income.

Financials

Operating Margin (Rolling Quarter)

Operating margin calculated on a rolling quarterly basis, providing a moving average view of operational efficiency.

A rolling quarterly operating margin of 15% means the company has sustained a 15% margin over the last three months.

Financials

Operating Margin (Rolling Quarter)

Operating margin calculated on a rolling quarterly basis, providing a moving average view of operational efficiency.

A rolling quarterly operating margin of 15% means the company has sustained a 15% margin over the last three months.

Financials

Operating Margin (Rolling Quarter)

Operating margin calculated on a rolling quarterly basis, providing a moving average view of operational efficiency.

A rolling quarterly operating margin of 15% means the company has sustained a 15% margin over the last three months.

Financials

Revenue

The total income generated by the sale of goods or services. It’s a fundamental indicator of a company’s financial performance.

A company generating $5 million in sales would report $5 million in revenue.

Financials

Revenue

The total income generated by the sale of goods or services. It’s a fundamental indicator of a company’s financial performance.

A company generating $5 million in sales would report $5 million in revenue.

Financials

Revenue

The total income generated by the sale of goods or services. It’s a fundamental indicator of a company’s financial performance.

A company generating $5 million in sales would report $5 million in revenue.

Financials

Revenue (Rolling Quarter)

Revenue calculated over a rolling quarter, providing a moving average view of revenue to smooth out fluctuations and identify trends.

If a company reports $1.5 million in revenue for the last quarter, this amount serves as its rolling quarterly revenue.

Financials

Revenue (Rolling Quarter)

Revenue calculated over a rolling quarter, providing a moving average view of revenue to smooth out fluctuations and identify trends.

If a company reports $1.5 million in revenue for the last quarter, this amount serves as its rolling quarterly revenue.

Financials

Revenue (Rolling Quarter)

Revenue calculated over a rolling quarter, providing a moving average view of revenue to smooth out fluctuations and identify trends.

If a company reports $1.5 million in revenue for the last quarter, this amount serves as its rolling quarterly revenue.

Financials

Rule of 40

A financial metric which states that the year over year growth plus the operating margin should exceed 40%.

Financials

Rule of 40

A financial metric which states that the year over year growth plus the operating margin should exceed 40%.

Financials

Rule of 40

A financial metric which states that the year over year growth plus the operating margin should exceed 40%.

Financials

Totel Opex (Operating Expenses)

Total Operating Expenses, representing all expenses incurred during regular business operations. It’s used to assess cost management and operational efficiency.

A company with total Opex of $3 million is spending that amount on its regular operations.

Financials

Totel Opex (Operating Expenses)

Total Operating Expenses, representing all expenses incurred during regular business operations. It’s used to assess cost management and operational efficiency.

A company with total Opex of $3 million is spending that amount on its regular operations.

Financials

Totel Opex (Operating Expenses)

Total Operating Expenses, representing all expenses incurred during regular business operations. It’s used to assess cost management and operational efficiency.

A company with total Opex of $3 million is spending that amount on its regular operations.

Growth Accounting

Growth Accounting

Average Net Churn

Amount of loss in recurring revenue due to customer cancellations or downgrades, offset by revenue gained from customer expansion. Provides a more balanced view of revenue retention.

A Net Churn of 80% means the company is losing 80% of recurring revenue from existing customers. A Net Churn of -20% means the company not only retained revenue from the last period, but has also expanded through upselling to existing customers.

Growth Accounting

Average Net Churn

Amount of loss in recurring revenue due to customer cancellations or downgrades, offset by revenue gained from customer expansion. Provides a more balanced view of revenue retention.

A Net Churn of 80% means the company is losing 80% of recurring revenue from existing customers. A Net Churn of -20% means the company not only retained revenue from the last period, but has also expanded through upselling to existing customers.

Growth Accounting

Average Net Churn

Amount of loss in recurring revenue due to customer cancellations or downgrades, offset by revenue gained from customer expansion. Provides a more balanced view of revenue retention.

A Net Churn of 80% means the company is losing 80% of recurring revenue from existing customers. A Net Churn of -20% means the company not only retained revenue from the last period, but has also expanded through upselling to existing customers.

Growth Accounting

Churn Rate

The proportion of total revenue lost due to customers discontinuing the product or service, calculated as  Churn Revenue ÷ Total Revenue.

If a company lost $50,000 of $500,000 in total revenue due to customers leaving, the churn rate would be 10% ($50,000 ÷ $500,000).

Growth Accounting

Churn Rate

The proportion of total revenue lost due to customers discontinuing the product or service, calculated as  Churn Revenue ÷ Total Revenue.

If a company lost $50,000 of $500,000 in total revenue due to customers leaving, the churn rate would be 10% ($50,000 ÷ $500,000).

Growth Accounting

Churn Rate

The proportion of total revenue lost due to customers discontinuing the product or service, calculated as  Churn Revenue ÷ Total Revenue.

If a company lost $50,000 of $500,000 in total revenue due to customers leaving, the churn rate would be 10% ($50,000 ÷ $500,000).

Growth Accounting

CMGR 3/6/12

CMGR stands for Compound Monthly Growth Rate over different periods (3, 6, and 12 months). It measures the average monthly growth rate over these specified periods, providing insight into growth trends in revenue, profits, or other financial metrics.

A CMGR3 of 2% means an average growth of 2% per month over the past 3 months.

Growth Accounting

CMGR 3/6/12

CMGR stands for Compound Monthly Growth Rate over different periods (3, 6, and 12 months). It measures the average monthly growth rate over these specified periods, providing insight into growth trends in revenue, profits, or other financial metrics.

A CMGR3 of 2% means an average growth of 2% per month over the past 3 months.

Growth Accounting

CMGR 3/6/12

CMGR stands for Compound Monthly Growth Rate over different periods (3, 6, and 12 months). It measures the average monthly growth rate over these specified periods, providing insight into growth trends in revenue, profits, or other financial metrics.

A CMGR3 of 2% means an average growth of 2% per month over the past 3 months.

Growth Accounting

Contraction Rate

The proportion of total revenue lost from existing customers reducing their spending or downgrading, calculated as  Contraction Revenue ÷ Total Revenue.

If a company had $500,000 in total revenue and lost $50,000 due to customers downgrading, the contraction rate would be 10% ($50,000 ÷ $500,000).

Growth Accounting

Contraction Rate

The proportion of total revenue lost from existing customers reducing their spending or downgrading, calculated as  Contraction Revenue ÷ Total Revenue.

If a company had $500,000 in total revenue and lost $50,000 due to customers downgrading, the contraction rate would be 10% ($50,000 ÷ $500,000).

Growth Accounting

Contraction Rate

The proportion of total revenue lost from existing customers reducing their spending or downgrading, calculated as  Contraction Revenue ÷ Total Revenue.

If a company had $500,000 in total revenue and lost $50,000 due to customers downgrading, the contraction rate would be 10% ($50,000 ÷ $500,000).

Growth Accounting

Expansion Rate

The proportion of total revenue growth from existing customers through upselling or cross-selling, calculated as  Expansion Revenue ÷ Total Revenue.

If a company generated $500,000 in total revenue and earned $100,000 from upselling existing customers, the expansion rate would be 20% ($100,000 ÷ $500,000).

Growth Accounting

Expansion Rate

The proportion of total revenue growth from existing customers through upselling or cross-selling, calculated as  Expansion Revenue ÷ Total Revenue.

If a company generated $500,000 in total revenue and earned $100,000 from upselling existing customers, the expansion rate would be 20% ($100,000 ÷ $500,000).

Growth Accounting

Expansion Rate

The proportion of total revenue growth from existing customers through upselling or cross-selling, calculated as  Expansion Revenue ÷ Total Revenue.

If a company generated $500,000 in total revenue and earned $100,000 from upselling existing customers, the expansion rate would be 20% ($100,000 ÷ $500,000).

Growth Accounting

Lifetime Gross Retention

The amount of recurring revenue, excluding any revenue from customer expansion or upselling, integrated over all time.

Growth Accounting

Lifetime Gross Retention

The amount of recurring revenue, excluding any revenue from customer expansion or upselling, integrated over all time.

Growth Accounting

Lifetime Gross Retention

The amount of recurring revenue, excluding any revenue from customer expansion or upselling, integrated over all time.

Growth Accounting

Lifetime Net Dollar Retention

The percentage of recurring revenue a company retains from its existing customers, integrated over all time.

Growth Accounting

Lifetime Net Dollar Retention

The percentage of recurring revenue a company retains from its existing customers, integrated over all time.

Growth Accounting

Lifetime Net Dollar Retention

The percentage of recurring revenue a company retains from its existing customers, integrated over all time.

Growth Accounting

Lifetime Quick Ratio

The expansion revenue over revenue lost, integrated over all time.

Growth Accounting

Lifetime Quick Ratio

The expansion revenue over revenue lost, integrated over all time.

Growth Accounting

Lifetime Quick Ratio

The expansion revenue over revenue lost, integrated over all time.

Growth Accounting

New Rate

The proportion of total revenue generated from new customers, calculated as  New Revenue ÷ Total Revenue.

If a company generated $500,000 in total revenue and $150,000 came from new customers, the new rate would be 30% ($150,000 ÷ $500,000).

Growth Accounting

New Rate

The proportion of total revenue generated from new customers, calculated as  New Revenue ÷ Total Revenue.

If a company generated $500,000 in total revenue and $150,000 came from new customers, the new rate would be 30% ($150,000 ÷ $500,000).

Growth Accounting

New Rate

The proportion of total revenue generated from new customers, calculated as  New Revenue ÷ Total Revenue.

If a company generated $500,000 in total revenue and $150,000 came from new customers, the new rate would be 30% ($150,000 ÷ $500,000).

Growth Accounting

Resurrected Rate

The proportion of total revenue from customers who have returned after leaving, calculated as  Resurrected Revenue ÷ Total Revenue.

If a company had $500,000 in total revenue and $20,000 was from returning customers, the resurrected rate would be 4% ($20,000 ÷ $500,000).

Growth Accounting

Resurrected Rate

The proportion of total revenue from customers who have returned after leaving, calculated as  Resurrected Revenue ÷ Total Revenue.

If a company had $500,000 in total revenue and $20,000 was from returning customers, the resurrected rate would be 4% ($20,000 ÷ $500,000).

Growth Accounting

Resurrected Rate

The proportion of total revenue from customers who have returned after leaving, calculated as  Resurrected Revenue ÷ Total Revenue.

If a company had $500,000 in total revenue and $20,000 was from returning customers, the resurrected rate would be 4% ($20,000 ÷ $500,000).

Growth Accounting

YoY Growth

Year-over-Year Growth measures the percentage change in a financial metric compared to the same period in the previous year. It is a key indicator of a company’s performance and growth trajectory over time.

f a company’s revenue grew from $10 million to $12 million over a year, the YoY growth would be 20%.

Growth Accounting

YoY Growth

Year-over-Year Growth measures the percentage change in a financial metric compared to the same period in the previous year. It is a key indicator of a company’s performance and growth trajectory over time.

f a company’s revenue grew from $10 million to $12 million over a year, the YoY growth would be 20%.

Growth Accounting

YoY Growth

Year-over-Year Growth measures the percentage change in a financial metric compared to the same period in the previous year. It is a key indicator of a company’s performance and growth trajectory over time.

f a company’s revenue grew from $10 million to $12 million over a year, the YoY growth would be 20%.

Talent

Talent

Annualized Revenue Per Employee

Revenue generated per employee on an annualized basis. It’s a measure of productivity and efficiency.

If a company with 100 employees generates $10 million in revenue, the annualized revenue per employee is $100,000.

Talent

Annualized Revenue Per Employee

Revenue generated per employee on an annualized basis. It’s a measure of productivity and efficiency.

If a company with 100 employees generates $10 million in revenue, the annualized revenue per employee is $100,000.

Talent

Annualized Revenue Per Employee

Revenue generated per employee on an annualized basis. It’s a measure of productivity and efficiency.

If a company with 100 employees generates $10 million in revenue, the annualized revenue per employee is $100,000.

Talent

Average Employee Experience (Years)

The average number of years of experience among employees. It can indicate the skill level and stability of the workforce.

An average of 5 years of experience may indicate a more skilled workforce.

Talent

Average Employee Experience (Years)

The average number of years of experience among employees. It can indicate the skill level and stability of the workforce.

An average of 5 years of experience may indicate a more skilled workforce.

Talent

Average Employee Experience (Years)

The average number of years of experience among employees. It can indicate the skill level and stability of the workforce.

An average of 5 years of experience may indicate a more skilled workforce.

Talent

Cumulative Person Years

A measurement of the total number of years of work from everyone who worked at a company over time.

If 2 people worked at a company for 9 months, then there was 2 x 9 / 12 = 1.5 “person-years” of work exerted.

Talent

Cumulative Person Years

A measurement of the total number of years of work from everyone who worked at a company over time.

If 2 people worked at a company for 9 months, then there was 2 x 9 / 12 = 1.5 “person-years” of work exerted.

Talent

Cumulative Person Years

A measurement of the total number of years of work from everyone who worked at a company over time.

If 2 people worked at a company for 9 months, then there was 2 x 9 / 12 = 1.5 “person-years” of work exerted.

Talent

Employee Churn

The number of employees who left the company during the current period. It reflects employee turnover and can be an indicator of employee satisfaction or company challenges.

If 10 employees left the company in the last quarter, that would be the churn for that period.

Talent

Employee Churn

The number of employees who left the company during the current period. It reflects employee turnover and can be an indicator of employee satisfaction or company challenges.

If 10 employees left the company in the last quarter, that would be the churn for that period.

Talent

Employee Churn

The number of employees who left the company during the current period. It reflects employee turnover and can be an indicator of employee satisfaction or company challenges.

If 10 employees left the company in the last quarter, that would be the churn for that period.

Talent

Employee Retention at 1 Years/2 Years

The percentage of employees retained after one year (or two ears). It’s a key metric for employee satisfaction and company culture.

A retention rate of 85% means 85 out of every 100 employees stay with the company after one year.

Talent

Employee Retention at 1 Years/2 Years

The percentage of employees retained after one year (or two ears). It’s a key metric for employee satisfaction and company culture.

A retention rate of 85% means 85 out of every 100 employees stay with the company after one year.

Talent

Employee Retention at 1 Years/2 Years

The percentage of employees retained after one year (or two ears). It’s a key metric for employee satisfaction and company culture.

A retention rate of 85% means 85 out of every 100 employees stay with the company after one year.

Talent

Employees Count by Seniority

The distribution of employees based on their seniority level, typically categorized by entry-level, mid-level, and senior/executive positions. It provides insight into the depth of experience and leadership within the company.

A company may have 10 executives, 30 mid-level employees, and 60 entry-level employees.

Talent

Employees Count by Seniority

The distribution of employees based on their seniority level, typically categorized by entry-level, mid-level, and senior/executive positions. It provides insight into the depth of experience and leadership within the company.

A company may have 10 executives, 30 mid-level employees, and 60 entry-level employees.

Talent

Employees Count by Seniority

The distribution of employees based on their seniority level, typically categorized by entry-level, mid-level, and senior/executive positions. It provides insight into the depth of experience and leadership within the company.

A company may have 10 executives, 30 mid-level employees, and 60 entry-level employees.

Talent

Executive Profiles

A collection of profiles or summaries of the company’s founders and executives. It often includes their career history, key accomplishments, and role within the organization.

An executive profile might include details like “John Doe, CEO and Co-Founder, has 15 years of experience in the tech industry and led the company to a 300% revenue growth in the last 5 years.”

Talent

Executive Profiles

A collection of profiles or summaries of the company’s founders and executives. It often includes their career history, key accomplishments, and role within the organization.

An executive profile might include details like “John Doe, CEO and Co-Founder, has 15 years of experience in the tech industry and led the company to a 300% revenue growth in the last 5 years.”

Talent

Executive Profiles

A collection of profiles or summaries of the company’s founders and executives. It often includes their career history, key accomplishments, and role within the organization.

An executive profile might include details like “John Doe, CEO and Co-Founder, has 15 years of experience in the tech industry and led the company to a 300% revenue growth in the last 5 years.”

Talent

Full Loaded Employee Cost

The total cost of an employee, including salary, benefits, and other expenses. It helps in understanding the total investment in human resources.

A fully-loaded cost of $120,000 per employee might include $80,000 in salary, $20,000 in benefits, and $20,000 in other costs.

Talent

Full Loaded Employee Cost

The total cost of an employee, including salary, benefits, and other expenses. It helps in understanding the total investment in human resources.

A fully-loaded cost of $120,000 per employee might include $80,000 in salary, $20,000 in benefits, and $20,000 in other costs.

Talent

Full Loaded Employee Cost

The total cost of an employee, including salary, benefits, and other expenses. It helps in understanding the total investment in human resources.

A fully-loaded cost of $120,000 per employee might include $80,000 in salary, $20,000 in benefits, and $20,000 in other costs.

Talent

Lifetime Employee Retention

The percentage of employees retained over the lifetime of the company. It measures long-term employee loyalty.

If a company retains 40% of its original workforce after 10 years, that would be the lifetime retention rate.

Talent

Lifetime Employee Retention

The percentage of employees retained over the lifetime of the company. It measures long-term employee loyalty.

If a company retains 40% of its original workforce after 10 years, that would be the lifetime retention rate.

Talent

Lifetime Employee Retention

The percentage of employees retained over the lifetime of the company. It measures long-term employee loyalty.

If a company retains 40% of its original workforce after 10 years, that would be the lifetime retention rate.

Talent

Number of Employees

The total number of employees in a company. It can be used to assess company size, efficiency, and productivity when compared to financial metrics like revenue and profit.

A company with 500 employees can assess its revenue or profit per employee for productivity insights.

Talent

Number of Employees

The total number of employees in a company. It can be used to assess company size, efficiency, and productivity when compared to financial metrics like revenue and profit.

A company with 500 employees can assess its revenue or profit per employee for productivity insights.

Talent

Number of Employees

The total number of employees in a company. It can be used to assess company size, efficiency, and productivity when compared to financial metrics like revenue and profit.

A company with 500 employees can assess its revenue or profit per employee for productivity insights.

Talent

Number of Employees Per Function

The total number of employees categorized by their specific function within the company (e.g., Sales, Marketing, Engineering). It helps in understanding the company’s organizational structure and focus.

A company might have 50 employees in engineering, 20 in sales, and 10 in marketing.

Talent

Number of Employees Per Function

The total number of employees categorized by their specific function within the company (e.g., Sales, Marketing, Engineering). It helps in understanding the company’s organizational structure and focus.

A company might have 50 employees in engineering, 20 in sales, and 10 in marketing.

Talent

Number of Employees Per Function

The total number of employees categorized by their specific function within the company (e.g., Sales, Marketing, Engineering). It helps in understanding the company’s organizational structure and focus.

A company might have 50 employees in engineering, 20 in sales, and 10 in marketing.

Talent

Percent of Employees in Sales/Marketing

The proportion of the workforce employed in sales and marketing roles. It can indicate the company’s focus on growth and customer acquisition.

If 20 out of 100 employees work in sales and marketing, that’s 20% of the total workforce.

Talent

Percent of Employees in Sales/Marketing

The proportion of the workforce employed in sales and marketing roles. It can indicate the company’s focus on growth and customer acquisition.

If 20 out of 100 employees work in sales and marketing, that’s 20% of the total workforce.

Talent

Percent of Employees in Sales/Marketing

The proportion of the workforce employed in sales and marketing roles. It can indicate the company’s focus on growth and customer acquisition.

If 20 out of 100 employees work in sales and marketing, that’s 20% of the total workforce.

Talent

Quick Ratio (Employee Churn)

The ratio of new employees hired to the number of employees who left (churned) during a specific period. It indicates how well a company is replacing lost employees.

If a company hired 20 new employees and lost 10, the quick ratio would be 2 (20/10).

Talent

Quick Ratio (Employee Churn)

The ratio of new employees hired to the number of employees who left (churned) during a specific period. It indicates how well a company is replacing lost employees.

If a company hired 20 new employees and lost 10, the quick ratio would be 2 (20/10).

Talent

Quick Ratio (Employee Churn)

The ratio of new employees hired to the number of employees who left (churned) during a specific period. It indicates how well a company is replacing lost employees.

If a company hired 20 new employees and lost 10, the quick ratio would be 2 (20/10).

Unit Economics

Unit Economics

CAC Customer Acquisition Cost

The total cost of acquiring a new customer, including sales and marketing expenses. It’s essential for understanding the efficiency of customer acquisition efforts.

If a company spends $1,000 on marketing to acquire 10 customers, the CAC would be $100 per customer.

Unit Economics

CAC Customer Acquisition Cost

The total cost of acquiring a new customer, including sales and marketing expenses. It’s essential for understanding the efficiency of customer acquisition efforts.

If a company spends $1,000 on marketing to acquire 10 customers, the CAC would be $100 per customer.

Unit Economics

CAC Customer Acquisition Cost

The total cost of acquiring a new customer, including sales and marketing expenses. It’s essential for understanding the efficiency of customer acquisition efforts.

If a company spends $1,000 on marketing to acquire 10 customers, the CAC would be $100 per customer.

Unit Economics

Contribution

Directly measures the profitability of individual customers after variable costs, highlighting whether scaling up the business is financially sustainable

If the total acquisition spend is $10000 and cohort size is 500, then the CAC for this month would be $10000 / 500 = $20.

Unit Economics

Contribution

Directly measures the profitability of individual customers after variable costs, highlighting whether scaling up the business is financially sustainable

If the total acquisition spend is $10000 and cohort size is 500, then the CAC for this month would be $10000 / 500 = $20.

Unit Economics

Contribution

Directly measures the profitability of individual customers after variable costs, highlighting whether scaling up the business is financially sustainable

If the total acquisition spend is $10000 and cohort size is 500, then the CAC for this month would be $10000 / 500 = $20.

Unit Economics

gmLTV6 CAC & gmTLV12 CAC

Gross Margin Lifetime Value over six or twelve months compared to Customer Acquisition Cost (CAC). This metric incorporates gross margin into the LTV calculation to provide a more precise measure of profitability.

If a company earns $300 in gross margin from a customer over six months and the CAC is $100, the gmLTV6/CAC is 3. Similarly, if the gross margin over a year is $600 and the CAC is $200, the gmLTV12/CAC is 3.

Unit Economics

gmLTV6 CAC & gmTLV12 CAC

Gross Margin Lifetime Value over six or twelve months compared to Customer Acquisition Cost (CAC). This metric incorporates gross margin into the LTV calculation to provide a more precise measure of profitability.

If a company earns $300 in gross margin from a customer over six months and the CAC is $100, the gmLTV6/CAC is 3. Similarly, if the gross margin over a year is $600 and the CAC is $200, the gmLTV12/CAC is 3.

Unit Economics

gmLTV6 CAC & gmTLV12 CAC

Gross Margin Lifetime Value over six or twelve months compared to Customer Acquisition Cost (CAC). This metric incorporates gross margin into the LTV calculation to provide a more precise measure of profitability.

If a company earns $300 in gross margin from a customer over six months and the CAC is $100, the gmLTV6/CAC is 3. Similarly, if the gross margin over a year is $600 and the CAC is $200, the gmLTV12/CAC is 3.

Unit Economics

LTV 6M/12M

Lifetime Value over six or twelve months, representing the total revenue expected from a customer during those respective periods. It’s used to assess customer profitability over shorter (6 months) or longer (12 months) timeframes.

A customer who generates $500 in revenue over 6 months would have an LTV 6M of $500, while a customer with $1,200 in revenue over a year would have an LTV 12M of $1,200.

Unit Economics

LTV 6M/12M

Lifetime Value over six or twelve months, representing the total revenue expected from a customer during those respective periods. It’s used to assess customer profitability over shorter (6 months) or longer (12 months) timeframes.

A customer who generates $500 in revenue over 6 months would have an LTV 6M of $500, while a customer with $1,200 in revenue over a year would have an LTV 12M of $1,200.

Unit Economics

LTV 6M/12M

Lifetime Value over six or twelve months, representing the total revenue expected from a customer during those respective periods. It’s used to assess customer profitability over shorter (6 months) or longer (12 months) timeframes.

A customer who generates $500 in revenue over 6 months would have an LTV 6M of $500, while a customer with $1,200 in revenue over a year would have an LTV 12M of $1,200.

Unit Economics

LTV6 CAC and LTV12 CAC

The ratio of Lifetime Value over six or twelve months to Customer Acquisition Cost (CAC). It helps measure the return on investment for acquiring new customers over these respective periods.

An LTV6/CAC of 3 means the company earns 3 times the acquisition cost from a customer in six months, while an LTV12/CAC of 4 suggests the customer generates 4 times the acquisition cost over a year.

Unit Economics

LTV6 CAC and LTV12 CAC

The ratio of Lifetime Value over six or twelve months to Customer Acquisition Cost (CAC). It helps measure the return on investment for acquiring new customers over these respective periods.

An LTV6/CAC of 3 means the company earns 3 times the acquisition cost from a customer in six months, while an LTV12/CAC of 4 suggests the customer generates 4 times the acquisition cost over a year.

Unit Economics

LTV6 CAC and LTV12 CAC

The ratio of Lifetime Value over six or twelve months to Customer Acquisition Cost (CAC). It helps measure the return on investment for acquiring new customers over these respective periods.

An LTV6/CAC of 3 means the company earns 3 times the acquisition cost from a customer in six months, while an LTV12/CAC of 4 suggests the customer generates 4 times the acquisition cost over a year.

© 2025 Termina Systems, Inc. All rights reserved.

Termina Systems, Inc. (“TS”) operates Termina. Termina is separate and the services it offers are different from the businesses and services of TS’s affiliates. No material on or linked to by this website is or should be construed as an offer to sell, or a solicitation of an offer to buy, any security or other instrument. Past performance is not necessarily indicative of future results. Termina relies on subscriber input and facilitates subscriber analysis, but does not substitute subscriber’s own independent analysis. Termina is not for use as a primary basis for investment decisions. Links from this website to third-party websites do not imply any endorsement by the third party of this website or of the link; nor do they imply any endorsement by this firm of the third-party website or of the link.

© 2025 Termina Systems, Inc. All rights reserved.

Termina Systems, Inc. (“TS”) operates Termina. Termina is separate and the services it offers are different from the businesses and services of TS’s affiliates. No material on or linked to by this website is or should be construed as an offer to sell, or a solicitation of an offer to buy, any security or other instrument. Past performance is not necessarily indicative of future results. Termina relies on subscriber input and facilitates subscriber analysis, but does not substitute subscriber’s own independent analysis. Termina is not for use as a primary basis for investment decisions. Links from this website to third-party websites do not imply any endorsement by the third party of this website or of the link; nor do they imply any endorsement by this firm of the third-party website or of the link.

© 2025 Termina Systems, Inc. All rights reserved.

Termina Systems, Inc. (“TS”) operates Termina. Termina is separate and the services it offers are different from the businesses and services of TS’s affiliates. No material on or linked to by this website is or should be construed as an offer to sell, or a solicitation of an offer to buy, any security or other instrument. Past performance is not necessarily indicative of future results. Termina relies on subscriber input and facilitates subscriber analysis, but does not substitute subscriber’s own independent analysis. Termina is not for use as a primary basis for investment decisions. Links from this website to third-party websites do not imply any endorsement by the third party of this website or of the link; nor do they imply any endorsement by this firm of the third-party website or of the link.