Lifetime Value over six or twelve months, representing the total revenue expected from a customer during those respective periods. It’s used to assess customer profitability over shorter (6 months) or longer (12 months) timeframes.
Example: A customer who generates $500 in revenue over 6 months would have an LTV 6M of $500, while a customer with $1,200 in revenue over a year would have an LTV 12M of $1,200.
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