Revenue from customers who had churned before, but have started contributing revenue again in the present period.
Example: A customer who stopped the service a year ago has reconsidered the decision, returning with $10k in resurrected revenue.
Revenue from customers who had churned before, but have started contributing revenue again in the present period.
Example: A customer who stopped the service a year ago has reconsidered the decision, returning with $10k in resurrected revenue.
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